Tuesday, April 21, 2015

The CRM 2013 Field Guide is out

After a lot of work a huge amount of MVP:s have now managed to achieve the second CRM Field Guide. I have this time had the honor of being among the authors of this very comprehensive title which goes into details of many areas that very few other books do. At almost 1000 pages it is something that you just have to have with you if you are a CRM expert, or claiming to be one. As Bob Stutz, said in his keynote here at eXtreme CRM today, it is impossible to keep all this information in the head, so we have helped you out, we have tried to destill it poured it into this book.

The book is for CRM 2013, which might seem strange, now that CRM 2015 Update 1 is about to be released but keeping up with Microsoft's cadance is not easy. The absolut majority of the things in the book are still true, yes, there might be some new features in CRM 2015 that can be revised in the book, but I guarantee you that if you know the book by heart, you will be one of the best experts in the worlds on Dynamics CRM, even CRM 2015.

And from our perspectives as authors, most of us, like me, are CTO:s, Techical directors, CEO:s, or senior consultants and developers, we take a lot of our time to write this book, as we partly like to share our knowledge, and partly, I guess to be totally truthful, to feed our pride a bit :). However, the CRM market for books is very limited, and the time frame a book is current is very short, making piles and piles of money off a CRM book is almost impossible, it is probably better to go about your daily job. I would hence say that the best way that you can encourage us to write the next version of this book, is to tell us, the people who made it what you thought of it. What is good, what can be made better? Tell us what is useful for you when you are working with a customer, tell us what you lack. The more people showing interest in what we do, the more we feel inclined to make the next version.

To buy your copy, click on the image below. I have 25 discount vouchers, to my readers, so the first 25 people can use the code "Gustaf2013".

Gustaf Westerlund
MVP, Founder and CTO at CRM-konsulterna AB

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