Making CRM stick by using Dr. John Kotter 8 Step method - part 4 - Creating a guiding coalition

”Yeah, I am your go-to guy for the CRM project. But Joe, the CSO, makes all the decisions and has the money, but is not really involved, he won’t really be using the system either, neither will Jill, our CEO.”

How do you Think this CRM Project will turn out?

The stories are many of CRM Projects run by individuals or Groups in organizations with more or less just influential power. All real decision power in these situations reside in individuals that are not directly involved in the CRM Project.

The reason for this can usually be found in the the first stage of this process, if you have been unable to create a sense of urgency in the top echelons of your organization regarding the CRM implementation, the risk is large that none of the decision makers from these echelons will be involved as sponsors to the Project.

In CRM Projects, it is important to get people from both thte IT and the business side of the Company to buy in to the Project and be an Active part of the Project. The CIO and CSO (Chief Sales Officer) or what you might call them, might be involved as sponsors and they might assign people from their organizations to be part in the actual week-to-week Project Group with more limited mandate.

But, the better you do your work with step one the more attention you will probably get from the decision makers, so in smaller organizations, some of the decision makers might even find the Project so important that they will get involved in the nitty gritty. For better or worse.

Dr. John Kotter in his book, Leading Change, in this chapter on creating a guiding coalition also outlines some of the people that you should try to avoid having in your guiding coalitions. If you are interested, do read it!

I ran this presentation, on how to user the Kotter 8 step method in CRM implementations, again this monday on the CRM User Group Global Chapter Meeting in Sweden. It was a great meeting and I really enjoy seeing users meet Other users. For more information on the User Group, check out www.crmug.com. If you are a user of Dynamics CRM, I am sure you will like it and the more people we get to the meetings the more value it will bring to all participants!

Gustaf Westerlund
MVP, CEO and owner at CRM-konsulterna AB
www.crmkonsulterna.se