CRM User Group in Sweden

When users of CRM from different companies and organizations meet and talk about their CRM systems, it is often very interesting to hear the conversations and they usually end up getting lots of new ideas about what they can do with their CRM system. Their partner might also have suggested some of these Changes but the partner is not perceived to be fully objective from the users perspective why they are often more open to listen to other CRM users.

This is why User Groups are such a good idea. They bring great value to the companies that have invested in CRM, by creating a forum where they can discuss common issues with other users or just get a better understanding of how other users have chosen to implement CRM.

For partners this is also a great idea, to get their customers, the users of their CRM systems to engage in the User Groups will increase their interest in CRM as they will see what else can be done with the system.

As there is a global CRM User Group called CRMUG (www.crmug.com) and all MVP:s are granted a free membership and I also noted that there was no local chapter here in Sweden, I contacted them and a friend of mine, Fredrik Neiderud at TeraCom Group who used to be a CRM Consultant but now has changed sides represents the user side. We decided to start the Swedish chapter of CRMUG and have now also got the support of Microsoft representative Fredrik Wolbe. As I am only part of CRMUG as an MVP, and CRMUG is supposed to be by users for users, Fredrik will be the chairman of the chapter.

We have also booked the first meeting to be on December the 11:th 3 pm at Microsoft in Akalla outside Stockholm. If you would like to join us please sign up as a member on www.crmug.com and then register your attendance on this page: http://www.crmug.com/events/crmugsweden121113?date=2013-12. Do note that the time on the site is in East coast time and not CET why it might be a bit off. I will be having a presentation on CRM 2013 and there will be a round table on upgrading to CRM 2013. We will of course also talk about the future of CRM UG in Sweden.

There are several different membership options, if you are a CRM user, there is a free basic membership that is required for attending the meeting.

I hope we can all help in creating a vibrant user community in Sweden that will boost our Dynamics CRM usage!

Gustaf Westerlund
MVP, CEO and owner at CRM-konsulterna AB
www.crmkonsulterna.se