Considerations of email address in registering CRM Online

When setting up CRM Online, especially when doing it on an already existing Office 365 Environment, there are some things that you need to know that might not be that evident, so I thought I might elaborate a bit on it.

First of all, the email address that is entered when setting up the Office 365 organization or the Trial organisation for CRM Online is very important as emails regarding the CRM service (and other services provisioned through the Office 365 portal) will be notified via this email address.

Swedish version of the Trial registration - Email field marked. It says "We will be sending important information to this email address"

Other users set up as administrators will also be receiving notifications on the email addresses set up as Alternate email address under Settings.

So is this a problem? If you are just using CRM Online, and the alternate email address you input is you main work email, no, this is probably not a problem. There are however other scenarios where this might be a problem;
- The Company is using Office 365 as their main work email address and the alternate email addresses are gmail/Yahoo/Hotmail addresses that are seldom checked. For some reason, the CRM service is not payed properly and warnings about the fact that it is to be shut down are sent out to these seldom check email address. Then the CRM system is deactivated for all users and nobody understand why until the users flagged as administrators in O365 (usually very few) finally check their alternate email inboxes and find the warning. Until this is fixed, several Days or weeks may pass with the system down severely damaging user acceptance and profits.
- The original admins setting up the system are no longer with the Company and their alternate email addresses were not directed to "impersonal" email addresses but to their own. When the billing is missed, the effects are similar to the case above.

So, my general recommendations in this case is to make sure that the alternate email addresses used are set with great care and to impersonal email aliases that will remain independent of people leaving the Company. They are to be aliases that are monitored at least once every second day. If using Office 365, the general recommendation is to not use Office 365 email boxes to monitor itself, but perhaps looping it to a Group alias outside which also include addresses within the O365 might be an idea as long as there are people outside the O365 in the alias as well.

Gustaf Westerlund
MVP, CEO and owner at CRM-konsulterna AB
www.crmkonsulterna.se